Blog
Insights on AI search trends, optimization strategies, and real-world case studies from the Pheme team.
How AI Search Engines Choose Which Brands to Recommend
We analyzed 10,000+ AI responses to understand what makes a brand get cited by ChatGPT, Perplexity, and Google AI.
GEO vs SEO: Why Your Google Rankings Don't Matter for AI
80% of AI-cited URLs have no Google ranking. Here's what actually drives AI visibility in 2026.
The AI Consistency Problem: Why Your Brand Appears in Less Than 1% of Identical Queries
Run the same query twice and get completely different brand recommendations. Here's what this means for measuring and building AI visibility.
The Rise of AI Shopping: What E-commerce Brands Need to Know
AI engines are starting to recommend specific products. Is your catalog ready?
Content Structure That AI Loves: The Definitive Guide
H2/H3 hierarchies, FAQ schemas, and data tables — the formatting tricks that boost AI citations by 40%.
Reddit, YouTube, and the Unexpected Sources AI Trusts Most
Our analysis of 50,000 citations reveals the platforms AI engines trust — and it's not what you'd expect.
Find out what AI says about your brand
Track your visibility across ChatGPT, Perplexity, Google AI, and more. Start optimizing today.
