Legal

Privacy Policy

Last updated: March 17, 2026

1. Introduction

Pheme operates a SaaS platform at app.phemeapp.com and website phemeapp.com. This policy explains data collection, use, storage, and protection practices in compliance with GDPR and Czech Act No. 110/2019 Coll.

2. Data Controller

Company: Pheme (operated by Filip Zakravsky) Email: privacy@phemeapp.com Address: Czech Republic

3. Information We Collect

Account Data: Email address, full name, hashed passwords.

Project & Business Data: Brand/company name, website domain, competitor information, search queries.

Analytics Data: Scan results, aggregated metrics including visibility scores and sentiment.

Usage & Technical Data: IP address, browser type, pages visited, user actions.

Payment Data: Billing information processed by payment provider, subscription status.

4. Legal Basis for Processing

Processing activities justified under GDPR Articles 6(1)(b) for contract performance, 6(1)(f) for legitimate interests, 6(1)(a) for marketing consent, and 6(1)(c) for legal obligations.

5. How We Use Your Data

We use your data to provide and maintain AI visibility monitoring, generate reports and recommendations, process payments and subscriptions, communicate service updates, improve platform functionality, and prevent abuse and ensure security.

6. Third-Party Service Providers

Data is shared with cloud infrastructure, payment processing, email delivery, and AI service providers. International transfers are protected via EU Standard Contractual Clauses and Data Privacy Framework decisions.

7. Data Storage and Security

Implemented measures include encryption at rest and in transit, secure password hashing, access controls, rate limiting, and regular security reviews. Infrastructure is hosted within the EU.

8. Data Retention

Account data: retained until deletion. Project/analytics data: retained until deletion. Usage logs: 12 months. Payment records: as legally required.

Account deletion removes all data within 30 days.

9. Your Rights (GDPR Articles 15–22)

You have the right of access, right to rectification, right to erasure, right to restriction, right to portability, right to object, and right to withdraw consent. Exercise your rights by contacting privacy@phemeapp.com — we guarantee a response within 30 days.

10. Cookies

We use essential cookies for authentication and session management only. Local storage is used for theme preferences. No third-party tracking or advertising cookies are used.

11. Children's Privacy

The Service is not directed to anyone under 16. We do not knowingly collect data from children under 16.

12. Data Breach Notification

Breaches posing risks to your rights will be reported to the supervisory authority within 72 hours. Affected users will be notified promptly.

13. Supervisory Authority

Office for Personal Data Protection (UOOU) Pplk. Sochora 27, 170 00 Prague 7, Czech Republic www.uoou.cz

14. Changes to This Policy

Updates will be notified to registered users via email with the date of changes reflected at the top of this page.

15. Contact Us

Privacy inquiries: privacy@phemeapp.com General inquiries: hello@phemeapp.com